2015 Brand & Website Redesign

New York

Sports Club

Art DIRECTION ⌁ USER EXPERIENCE + User Interface Design + Photoshoot

New York Sports Clubs? Yep, that nationwide gym chain. We jazzed up the brand, spruced up the in-gym look, and revamped their website from scratch. I was in the mix from start to finish.

The Challenge

Breathe new life into New York Sports Clubs — a national gym chain with a rich legacy. The task? Refresh the brand, elevate the in-gym ambiance, and completely overhaul their digital presence, all while preserving their established reputation.

User Experience Design

Leading product design, I steered both the UX and UI stages, collaborating with UX designers and developers to reinvent the NYSC website. We aimed for clarity and utility: helping potential members understand NYSC's offerings and simplifying the process for current members to book classes and access services like training or babysitting.

Homepage

Classes

Gym Page

Find a Club

Brand, Art Direction & Photography

Reimagining New York Sports Clubs—a storied brand—required a comprehensive reinvention. It meant blending familiarity with a modern touch both online and within the gym walls. I guided the team in creating design treatments and systems that seamlessly spanned all brand verticals, ensuring members felt the brand's evolution during every workout and visit.

Additionally, I art directed the photoshoot that provided all the assets for this immersive web experience.

WEBSITE Desktop APPLICATION

Mobile App Design

My role in this portion of the project was to oversee the mobile designer, be a resource and make sure all UX and UI treatments were consistent with the brand at large.