I am an Associate Creative Director at Kettle in NYC, focused on creating beautiful & intuitive digital products. Let's connect!



Associate Creative Director @ Kettle 2013 - Present
In my 4+ years at Kettle; I worked on the New York Sports Club rebrand and lead the website relaunch and new app design. I worked as art director and product lead on AMEX Open Forum in both UX & UI, working closely and iteratively with the client, every quarter using data and user behavior to build a better product. I redesigned NewsCred.com and did user experience and art direction for BrooklynBridgepark.org. I've had and continue to have the opportunity to work with amazing clients such as Apple, Sunglass Hut, Ray-Ban

Senior Graphic Designer @ Quidsi 2009 - 2013

I began at Quidsi as a Jr Graphic designer, in 3 years I worked my way up to Sr Graphic Designer and lead the Launch Team when Quidsi began to rapidly expand business. I was responsible for creating and scaling the brands & websites for Soap.com, Bookworm.com, Casa.com, Vine.com & more. I also created visual systems for all brand collateral including, promotional, banners, email marketing & packaging.

Junior Art Director @ The Vidal Partnership 2007 - 2009
TVP was my first agency gig after freelancing for years during college. The Vidal Partnership let me cut my teeth on some big projects, including digital ad campaigns for clients such as Sprint, Nissan, Johnson & Johnson & Diageo. 



Shalimar Luis was born and raised in North Bergen, NJ. She earned her BFA from the School of Visual Arts, majoring in Graphic Design. As an Associate Creative Director with twelve years experience, she specializes in branding and product design and has done work for international brands such as Apple, American Express, and Amazon.

Her success as a designer has given Shalimar the stability and freedom to explore art outside of the commercial arena. The subject matter explored in her work has ranged from portraits of real and imagined people to landscapes of alien worlds. Being self-taught, she experiments with mediums and techniques as part of her process. Her recent work has moved deeper into the abstract, with a focus on composition and color, employing the automatic method of creating art; improvisation and discovery. She allows the unconscious mind to lead and follows through on those decisions with improvisation, yielding an image previously unknown and unimagined.

Shalimar is currently building a new body of work using these methods, increasing scale and pushing subject matter further, with the ultimate goal of a solo show. Sharing her work mostly online, she has exhibited in a handful of group shows around New Jersey, including LITM in Jersey City, and is looking to get involved in more group shows. 


Adobe Creative Jam 2015, First Place - Pratt Institute
Webby 2015 Nomination, Brooklyn Bridge Park


School of Visual Arts BFA Graphic Design 2007
My time at SVA was some of the most challenging and fulfilling time in my life. I miss college… but I don't miss homework.